You can build beauties from small budget, however to do that, you usually will spend much more to learn the basics and build good quality auqascapes. You probably will do a few tanks to achieve a good result. So it is not fair to say you can have the same tank on a very low fee. That's just not true. Everyone will spend much more to do better, but it not means it need to have the most expensive brands. I am with George on that, the most frustrating thing if i see a magazine or visit an art gallery and i see fake prices there. Come on. Maybe the only thing what catch me first on that tank is a nice diffuser or a lily or the sexy sleek lighting. I am not intrested about the cheapest copy of that, but i really look after the pricing, so i can decide if i can buy that or not. Just like my dream Vitrea light what i've seen at Interzoo, but cost a fortune (more than George's tank ). However i am still in love with that. The Art Gallery presented some of the aquariums in their best form. To do that yeah maybe a lily needed, the best glass needed other add-ons needed. And yeah at the end this may become expensive. Just like any other quality stuff in our life. I do not think people would be shocked about these prices. In an art gallery there are mainly just expensive things. Maybe a paint on the wall cost more then a large quality setup. Hundreds of Millions in the world buy Apple stuff which is extremely overpriced but they dominate the market for today in many areas. Why? Probably as there are many guys who willing to spend a lot more to have a well crafted stuff. Packaging matter a lot, just like design. I am not an apple fan but have a phone from them. I am glad i have it. It is good to have options to choose from and there's a price tag for quality stuff so you can decide to go for it or not. On planted tank of course you can do cheaper. Just remove all extras and you're there, but i am very happy that i can see tanks which looks amazing not just as an aquascape, but an excellent presentation and look, which fit even to an art gallery I really wonder on DIY guys why it is obvious that a newcome guy would like to heck all the pieces together. Produce a lily or build a filter and a light before spend time in aquascaping. There are many guys who just hate hacking (i am not good in that too). Feels like newcomers are forced more to do DIY things than do aquascapes, which is all about Tell me the price frankly of a new setup and i can decide if i can afford it, do this for less, or build some of it on my own resources.